Image of Omolene #100® Active Pleasure horse feed bag

Purina® Omolene® #100 Active Pleasure Horse Feed

With Outlast^®Gastric Support Supplement

For Horses in Light to Moderate Work

Exceptional horse feeds like Purina^®Omolene^® aren’t built overnight

It took over 100 years of industry-leading research and innovation to build today’s Purina^® Omolene^® horse feed lineup. We started with naturally nutritious high-quality whole grains packed with antioxidants, phytonutrients and prebiotic fibers. From there, countless nutrition studies and feeding trials at the Purina Animal Nutrition Center led to scientific breakthroughs that keep our formulas on the cutting-edge of equine nutrition and performance. Because only innovations proven to have the highest level of performance and safety earn their place in Purina^®Omolene^® horse feeds, you can feed with full confidence. Whether you need to fuel intense competitive performance, support your horse’s gastric health or nourish the growth of the next generation of equine athletes, Omolene^® feeds are built to help solve your toughest nutritional challenges.

When there’s greatness on the inside, it shows on the outside.

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Product Overview
Life Stage
- Active Pleasure
Types
- Concentrate Feed
Form
- Textured
Features & Benefits

Highly Palatable

With a proprietary molasses blend to appeal to even the pickiest eater

Natural Whole Grains

A natural source of antioxidants, phytochemicals and fiber for lower feeding rates and designed to address digestive upset

Vitamin & Mineral Fortification

Provides 100% of the required vitamins and minerals when fed as directed

Based on “Nutrient Requirements of Horses Sixth Revised Edition–2007” published by the National Research Council

Added Vegetable Oils

For a shinier, healthier hair coat, skin and hooves

Soy-Blend Molasses

Helps to prevent bricking in the winter and drying out in the summer

Concentrate Feed

Designed to be fed with hay or pasture

Year-Round Quality

Unique soy oil-molasses blend with lower sugar and higher fat than traditional cane molasses helps decrease bricking in winter and drying out in summer

Proven Palatability

Countless trials at the Purina Animal Nutrition Center and in the field verify exceptional palatability to support consistent nutrient intake, even in the pickiest eaters

Ingredient Integrity

Only ingredients that meet our stringent quality criteria make it into our mills and feed bags. Any shipment that doesn’t meet or exceed our standards is turned away.
Additional Materials

Omolene® 100 Active Pleasure Horse Feed Product PDF

NUTRITIONAL INFORMATION

When it comes to nourishing and nurturing your animals, quality matters. That’s why Purina’s high-quality, research-proven products are formulated for optimal nutrition with the best ingredients that meet our stringent quality and nutritional standards.

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Guaranteed Analysis

Nutrient	Min/Max	Amount
Crude Protein	MIN	10.00 %
Lysine	MIN	0.60 %
Crude Fat	MIN	4.50 %
Crude Fiber	MAX	10.00 %
Acid Detergent Fiber (ADF)	MAX	13.00 %
Neutral Detergent Fiber (NDF)	MAX	28.00 %
Calcium (Ca)	MIN	0.80 %
Calcium (Ca)	MAX	1.30 %
Phosphorus (P)	MIN	0.45 %
Copper (Cu)	MIN	35.00 PPM
Selenium (Se)	MIN	0.60 PPM
Zinc (Zn)	MIN	140 PPM
Vitamin A	MIN	3000 IU/LB
Vitamin E	MIN	100 IU/LB

Feeding Directions

Description

FEEDING DIRECTIONS WITH HAY OR PASTURE: Start with the amounts of Omolene^® 100 Pleasure given for the weight and lifestyle of the horse. After observing the horse for a period of time, the amount fed may be gradually increased or decreased to obtain the desired body condition and weight.

For feeding directions outside the ranges addressed in these feeding charts, please contact your local Purina^® retailer or Purina Customer Service at 800-227-8941.

\|	Weight of Horse (in Pounds)
Lifestyle	800	1,000	1,200
Minimum Hay or Equivalent Pasture* (lbs/day)	9.50	12.00	14.50
Omolene^®100 Active Pleasure Horse Feed (lbs/day)
Maintenance or Light Work**	3.00	3.50	4.25
Moderate Work**	3.50	4.50	5.25

*This is the recommended minimum amount of hay to be fed. If feeding more hay, you may reduce the feeding rate of Omolene^® 100 needed to maintain appropriate body condition.

**To meet nutrient requirements, do not feed less than 0.3 lbs per 100 lbs of body weight per day (3 lbs per 1000-lb horse). If your horse gains too much weight at that minimum feeding rate, replace Omolene^® 100 with Purina^® ENRICH PLUS^® Ration Balancing Horse Feed.

Changing To

Make the feed change gradually over a period of 7 to 10 days.
Mix the new feed with the old, gradually increasing the amount of the new feed while decreasing an equal amount of the old.
Changes in the rate of feeding should not exceed 1 pound per day for each horse.

Caution

Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect-infested feed to animals as it may cause illness, performance loss or death. Feeding added selenium resulting in total diet levels in excess of 0.3 ppm is prohibited.

Important

Feeding rates will vary with size, age, temperament, health status, forage quality, climate and activity level. Feed at regular times, at least twice daily. Do not feed more than 0.5 lbs/100 lbs of body weight per meal. Do not feed free-choice. Prevent rapid eating by the horse of any feedstuff.
Reduce and/or delay feeding a horse which is hot, excited or showing pain, has fever or diarrhea. Consult your veterinarian if any problems arise.
Always feed a minimum of 1.0 to 1.2 lbs per 100 lbs of body weight of good quality, clean hay or the equivalent in pasture.
Any feed changes should be made gradually over a period of 7 to 10 days. Changes in the rate of feeding should not exceed 1.0 lb per day for each horse.
Provide fresh, clean water at all times. Provide your horse with access to salt. Consult with your veterinarian regularly and maintain a routine dental, parasite control and health care program for your horse.

CONTINUOUSLY INNOVATING ANIMAL NUTRITION

Purina is relentlessly seeking the next innovation in animal nutrition and targets relevant issues facing animal owners to help enhance their animal raising experience.

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CONTINUOUSLY INNOVATING EQUINE NUTRITION

Purina is relentlessly seeking the next innovation in animal nutrition and targets relevant issues facing animal owners to help enhance their animal raising experience. We’ve conducted over 24,000 animal nutrition studies and counting to find impactful, accessible solutions for animals and their owners.

Our research is performed in fields across the country and on our 1,200-acre working farm in Gray Summit, MO, the Purina Animal Nutrition Center, where we care first-hand for over 3,000 animals, every single day, ensuring our outputs of research, knowledge, and product innovation work properly for the real-life needs of animals.

Purina^® Amplify^® High-Fat Nugget Test Kareem

A proprietary blend of vegetable oils, flax seed and rice bran smooths the glucose and insulin response to dietary starch and sugar, leveling out blood sugar levels for a pronounced calming effect.Test Kareem

Ration Balancing Support - TEST

BW TESTING

Driven By Science
& Our Love of Animals

Purina understands and cares about the unique needs of your animals and the importance of bettering their well-being, performance and health. For more than 125 years, we have been tackling the biggest horse nutrition challenges using science, and our love of horses pushes us until we get it right. Our team is made up of more than 500 Masters of Sciences, Ph.Ds., veterinarians, nutritionists, microbiologists, geneticists, and immunologists, all who share a passion for providing animals with the best nutrition for the best results.